Penang eyes Singapore market with Experience Penang 2020 campaign

Penang Global Tourism is looking to snare even stronger arrivals from Singapore – among the Malaysian destination’s top three source markets – with its new Experience Penang 2020 campaign and soon-to-come travel promotions with airlines and online travel agents.

At its campaign launch event held at Parkroyal on Beach Road in Singapore on Tuesday, Penang Global Tourism’s CEO Ooi Chok Yan revealed that plans to further grow arrivals from Singapore next year include creating loyalty programmes, as well as working on joint promotions with OTAs and airlines that operate flights between Singapore and Penang.

Penang launches Experience Penang 2020 campaign with Singapore as one of its target markets; Pinang Peranakan Mansion in Penang, Malaysia pictured

Penang Global Tourism will also intensify its branding and destination marketing through print and online advertising.

Singapore outbound agents that TTG Asia spoke to at the event said that leisure and corporate travel demand for Penang has climbed on the back of attractive airfares, a weak ringgit and new products and attractions.

Otto Gerard Ree, business development manager at Cultural & Entertainment Holidays, observed rising interest among Singaporean youths who favour nature and soft adventures in Penang. Fuelling the demand are return airfares that are priced “as low as S$148 (US$108)”.

For Vincent Tham, director at D’Address, Penang enjoys “healthy interest” from business event groups that are attracted by the variety of business hotels and unique venues at competitive rates.

The number of church and student groups from Singapore is also on the rise, noted Lawrence Koay, owner & CEO of Penang-based DMC Tour & Incentive Travel. He added that durian lovers flock in too when the fruit is in season.

Yeoh Soon Hin, Penang State EXCO for Tourism, Arts, Culture & Heritage, hopes to keep the momentum going through Experience Penang 2020, which will highlight Penang’s diversity of culture, heritage, arts, food and scenic natural surroundings.

“Hence the tagline, The Diversity of Asia,” he explained.

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