Cruise Lines International Association (CLIA) has launched its annual Cruise Month, a month-long campaign that promotes cruising as the preferred holiday style.
Running through October, Cruise Month aims to raise awareness about cruising and reinforce the benefits of booking through CLIA-accredited travel agents, telling consumers about the additional skills and education that dedicated cruise specialists have invested in, said the association in a statement.
Consumers can search for knowledgeable and experienced cruise agents based in Asia and accredited by CLIA with the CLIA travel agent search tool on the CLIA Asia website.
CLIA members can access new resources available in CLIA’s Cruise Month toolkit, which offers travel agents a wealth of downloadable materials that can be used in their own marketing and social media efforts.
Cruise Month will also celebrate the world’s wider cruise community as part of CLIA’s #WeAreCruise campaign, highlighting some of the many social and economic benefits that cruising brings to communities globally.
Travel agents with a keen interest in cruise are invited to join CLIA and its cruise line members at ITB Asia on October 18, 2019 to hear the latest trends and tips in increasing cruise profits.