Hotelbeds is targeting an additional 14,000 travel agent customers by 2022, with growth focused on luxury agents and those specialising in “high-value” and longhual trips.
If it were to reach its target, Hotelbeds will serve a total of 64,000 travel agents.
In a statement, Hotelbeds said that travel agents – along with tour operators, airlines and points redemption schemes – form a central part of its commitment to offer to hoteliers incremental bookings of non-domestic and high-value guests.
The agent intermediary brings in guests who book further in advance, cancel less, pay more for a room, spend more in destination and come back more frequently, Hotelbeds stressed.
Carlos Muñoz, Bedbank managing director, commented: “The recently refreshed new Bedsonline retail brand, enhanced value proposition for customers, along with our strong local relevance and presence, improved product offering and tools are going to be the key drivers in achieving this goal.”