Myanmar Tourism Marketing (MTM) has signed an MoU with the American Society of Travel Advisors (ASTA), which opened its newest chapter in Myanmar in early February.
ASTA opened its Myanmar chapter with a view to work on a variety of projects in Myanmar and seek out opportunities to educate their travel advisors on an emerging destination.
“Myanmar is looking for ways to meet with the US travel market. Most countries know Americans spend more per diem than others, so everyone wants visitors from the US,” said Bob Duglin, vice president of international membership and expansion, at the MoU signing.
Duglin had travelled to Myanmar earlier this year to meet with tourism officials, before returning to the destination in June with some association members on an ASTA Education fam trip.
ASTA Myanmar chapter has almost 150 members, making it the association’s largest international chapter.
Hailed by MTM as the last frontier of South-east Asia, Myanmar presents US travellers with opportunities to discover new experiences in culture, nature and local hospitality.
“We continue to promote Myanmar to more travellers from around the world to make awareness about the unique Myanmar culture, nature and most of all the hospitality of the people,” said May Myat Mon Win, chairperson of MTM.