Hotelbeds has entered a new partnership with the Department of Tourism of the Philippines to launch a new More fun awaits in the Philippines campaign aimed at travel-starved consumers in the UK.
“We are experiencing a significant amount of pent-up demand in the UK market and, with the slow lifting of travel restrictions in the Philippines, now is the perfect time to educate our agents and secure future bookings in the destination,” said Joseph Sheller, head of global destination marketing at Hotelbeds.
This new campaign will showcase the different activities that can be found in the Philippines. Home to more than 7,000 islands, travellers will discover endless beaches, bustling and trendy cities, smoking volcanoes and incredible underwater experiences. The unique gastronomic offerings of the Asian destination, as well as the culture of the place, are expected to become the perfect lure that UK travel advisors can offer their travellers.
With over 3,000 contracted hotels in the Philippines, the bedbank will now have the opportunity to highlight all properties in the area through the campaign, as well as provide a new set of exclusive offers for Hotelbeds’ network of UK-based clients.
Florian Blois, regional destination marketing manager at Hotelbeds, said: “The country is an important destination for Hotelbeds in Asia-Pacific, and we are delighted to be one of their official partners in the global campaign More Fun Awaits in the Philippines.”
Starting this month, and running until the end of January 2022, the marketing campaign will be promoted through the company’s two main distribution channels, Hotelbeds for wholesale distribution and Bedsonline for retail travel advisors, to its extensive network of travel advisors in the UK.