RateGain has acquired BCV, a hospitality-focused social media solutions provider.
BCV will now offer a comprehensive Guest Experience Cloud platform with proprietary digital products designed to increase direct sales, provide guest interactions and mitigate negative experiences.
RateGain expects the acquisition to help unlock revenue opportunities across hotel chains, airlines, car rentals, OTAs, cruise lines, package providers, TMCs and vacation rentals.
The Guest Experience Cloud platform combines BCV’s social media listening, analytics, creative and engagement capabilities with RateGain’s AI-driven cognitive revenue management and smart distribution solutions.
Commenting on the acquisition Bhanu Chopra, founder & CEO, RateGain, said: “RateGain and BCV will replace the traditional waterfall methodology of data collection, analysis and action with a more agile model that would bring revenue management, sales and marketing together.”
He added that breaking down the traditional silos could help generate visibility and control to influence the guest journey and help generate measurable booking and Net RevPAR.
Benji Greenberg, co-founder and CEO, BCV, said: “This deal will also increase our ability to bring ‘deep learning’ powered applications for the travel and hospitality industry in the near future.”
Greenberg shared that the new integrated platform will give over 125,000 hotel properties access to millions of “proprietary social profiles to serve the right message, to the right guest, on the right channel”, elevating the brand experience for guests across the travel journey.
“We will now have access to far more rate intelligence to ensure we’re hitting the right person across the right platform while increasing guest lifetime value for hotels, he added.