Dorsett Hospitality International (DHI) has entered into a strategic partnership with JegoTrip, an integrated digital travel platform developed by China Mobile International (CMI).
The cross-platform collaboration will act as a one-stop shop for travel related services such as communication, accommodation, entertainment and more for Chinese outbound travellers.
A key project from this partnership is the member-matching programme, offering JegoTrip VIP members a free membership upgrade to the next tier when they sign up for Dorsett’s loyalty programme, The Dorsett – Your Rewards.
The Dorsett – Your Rewards memberships come in four tiers – Basic, Silver, Gold and Platinum; and member benefits include room upgrades, free cancellation, 50 per cent off the room rate during birthday month, late check-out up to four hours, free breakfast and more.
The two companies are also in talks about four different projects under this partnership which includes booking Dorsett Hotels and managing them through the JegoTrip app; online and offline interoperability; integration of DHI accommodation and JegoTrip’s online travel products; and cross-marketing, where DHI will produce travel programmes and share it on the JegoTrip app.