MGTO puts gastronomy, festivals at centre of marketing plan

Macau making use of its new UNESCO designation as Creative City of Gastronomy

Gastronomy and festivals will be front and centre of Macao Government Tourism Office’s (MGTO) marketing plan going forward.

At the annual marketing meeting – which gathered 46 market representatives of MGTO, consultants and representatives of promotional entities came from different parts of the world – MGTO encouraged market representatives to plug the destination’s new designation as a UNESCO Creative City of Gastronomy, using the image of Mak Mak, a new tourism mascot born in April.

Mak Mak

MGTO director Maria Helena de Senna Fernandes also presented a lineup of major local events in the second half of 2018, which includes the 29th Macao International Fireworks Display Contest, Global Tourism Economy Forum・Macao 2018, the 18th Macau Food Festival, the Macao Light Festival 2018, and the 3rd International Film Festival & Awards, Macao.

Meanwhile MGTO’s market representatives are keeping their eyes peeled on updates about the Hong Kong-Zhuhai-Macau Bridge, hoping to “seize the timing to further promote travel to Guangdong, Hong Kong and Macau”, according to an MGTO press release.

MGTO urged representatives to nudge tour operators towards new multi-destination itineraries and products under different themes to draw more visitors to the Guangdong-Hong Kong-Macau Bay Area.

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