The integration of Tourico Holidays and GTA ancillary units into the Hotelbeds Group has given the group a much bigger ancillary bank, a significant step for the group which now sees this category of products as a core part of its growth strategy.
Carlos Muñoz, bedbank managing director at Hotelbeds Group, stated: “This fast-growing area for our group forms a core part of our strategy for growth by offering the 60,000-plus travel intermediaries around the world who use our platform the opportunity to upsell their customers with the full range of travel needs and experiences.”
The group has confirmed that Javier Arévalo will be director of ancillary bank, while three dedicated regional sales & sourcing roles for ancillary bank have also been introduced to ensure the company is optimising cross-selling opportunities.
The company is also reshaping its hotel extras brand, which provides in-destination and in-origin distribution of ancillary products to hospitality industry partners, mainly accommodation suppliers, cruise lines, activity providers, tourism boards and other in-destination points of sale.
With the integration of Tourico and GTA products, the group’s ancillary bank now boasts an expanding offering comprising cruise products from over 16 cruise companies; over 18,000 activities and 24,000 transfer routes worldwide; 400 theme and water parks including Disney Parks, Universal Parks & Resorts, SeaWorld Parks & Entertainment, Legoland, Port Aventura World and Parques Reunidos; 230 round trips and car rentals from the group’s B2B car rental brand Carnect, which offers 500-plus car rental companies.