Hotelbeds Group and Millennium Hotels and Resorts (MHR) are joining forces in a new strategic partnership.
The agreement will enable the global bedbank’s brands – including Hotelbeds, Bedsonline, Tourico Holidays and GTA – with direct real-time access to MHR’s 1.4 million-plus annual room nights in over 60 destinations worldwide.
Meanwhile, MHR will be able to step up distribution through Hotelbeds’ portfolio of 60,000-plus travel distributors in more than 140 markets with the new alliance. These channels of distribution help hotels access a wider international reach and end customers’ profiles, who typically reserve with longer lead times and have lower cancellation rates.
Mark Redmond, head of global chains at Hotelbeds Group, said: “This will be a strong relationship delivering special rates and availability across the MHR portfolio to our 60,000-plus clients, while giving MHR access to higher-margin, niche segments of the travel market.”
Nayan Peshkar, senior vice president digital, distribution & revenue strategy, Millennium Hotels and Resorts, added: “This supports the group’s wider distribution strategy of reducing reliance on static rate and room agreements in the leisure segment. Our guests are now able to get the best rates at all times across all channels. Deeper penetration of Hotelbeds’ client base will support higher margins and propel a more dynamic customer relationship.”