Following the integration of GTA and Tourico Holidays with its parent group, Bedsonline has unveiled a new brand identity to accompany its significantly enlarged product portfolio with platform enhancements.
The brand refresh for Bedsonline will include a new logo and brand identity. The global sales teams will also kick off a campaign to introduce customers to the newly revised offering, including through sales meetings, presentations, webinars and various events held in local markets, the details of which will be published soon.
The new identity and website will boast a “360 degree” proposition that presents the well-rounded support for travel agent customers worldwide.
Bedsonline said the platform now offers travel agents a more diverse product portfolio of over 170,000 hotels globally – of which over 90,000 are directly sourced to offer unique and competitively priced content – 24,000 transfer routes and 18,000 activities, plus 140,000 cars available for hire.
In addition, Bedsonline touts a user-friendly technology, with the “best-in-class search engine designed specifically for the needs of travel agents”. The tool allows users to filter and compare results in a flexible and practical way, including intuitive email and PDF functions. Bedsonline’s parent group is the only distributor to operate its own cloud-based, open source data centre and handles up to 1.5 billion searches per day.
Thirdly, Bedsonline says it has the strength of local knowledge combined with a global offering.
Alistair Rodger, director of retail travel agents at Hotelbeds Group, commented: “Already we are speaking with our customers globally to explain to them how they will benefit from these changes. Shortly we’ll be hosting a series of events and workshops to present the new enhanced offering. This follows the expansion of our product portfolio and strengthened position to negotiate the best deals for our customers with the inclusion of Tourico Holidays and GTA into our Group – along with all the additional improvements we have made by picking the best-of-class functionalities and know-how from across the three companies, such as improved payment options, operational support and loyalty rewards.”