New bedbank management structure at Hotelbeds

Hotelbeds Group has unveiled the new departmental structure of its bedbank business following the integration of Tourico Holidays and GTA into the group.

Following a strategic review, Hotelbeds has created a new departmental structure, with different functions headed by existing senior management from all three companies as well as external hire.

Asi Ginio, most recently CEO of Tourico Holidays, is now director of commercial strategy & strategic partnerships.

Alex Brändle, formerly the SVP of business transformation at GTA, becomes director global business services.

Peter Mansour, appointed as director of product management, has worked in senior roles at companies such as Microsoft and eBay.

Alistair Roger, now director retail travel agencies, very recently joined GTA from Laterooms, where he was chief commercial officer.

Sam Turner, previously the director of sales at Hotelbeds, is now director wholesale & sourcing.

Gareth Matthews will continue as the director marketing & communications, but with his scope now increased to include the Tourico Holidays and GTA brands as well as taking on responsibility for sponsorship partnerships.

All of them will report directly to Carlos Muñoz, managing director of Hotelbeds Group’s Bedbank. They are also be members of the Executive Committee.

Muñoz commented: “In just over three months the integration has progressed significantly. Cross-selling is already underway across the various businesses and already we’re recruiting an additional 200 roles in the Contracting and Yield teams – who will fulfill our objective of directly contracting 10,000 new hotels over the coming three years.”

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