MakeMyTrip courts budget travellers

Deep: budget travel segment is huge in India

Having set its sights on budget travellers from India, MakeMyTrip is expanding its product line – currently comprising four- and five-star hotel accommodation in India and elsewhere – to include budget accommodation.

Chairman and group CEO of MakeMyTrip, Deep Kalra, said at the recent ITB Asia that his company is targeting Indians looking for rooms priced from US$25 and above when travelling within India and overseas.

Deep: budget travel segment is huge in India

Deep said: “The budget travel segment (in India) is huge. Roughly 200,000 Indians book online monthly through their mobile phones.”

To ensure only quality budget accommodation is offered, MakeMyTrip is enforcing an accreditation system.

“In India, we are accrediting budget accommodation in terms of amenity, hygiene and safety considerations, among others. By accrediting these independent properties, we give assurances to our buyers.

“Outside of India, we’re looking at 32 cities that are popular with Indian travellers and they include Kuala Lumpur, Singapore, Hong Kong, New York and London. We use our partners overseas to help us with the accreditation, covering homestays and secondary homes.”

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