India’s popular beach destination, Goa is looking to showcase its diverse tourism products beyond its existing popularity as a beach destination.
“We want to step beyond our image as just a beach destination. We want to promote our rich offerings in history, culture, heritage, unique festivals, culinary delights, rural and sustainable tourism practices in both domestic and international markets,” said Rohan Khaunte, Goa’s minister for tourism.
Known as a popular beach destination, Goa hopes to showcase its diverse tourism products such as culture, heritage, food, sustainable tourism practices, and more; Palolem beach in Southern Goa, India, pictured
Goa recently became the first Indian state to come-up with a ‘regenerative tourism’ model under which it has launched the Ekadasha Teertha (11 spiritual sites) campaign.
“The campaign is centred around local communities, especially involving women and the youth to offer employment opportunities and promote these eleven places of spiritual importance,” added Khaunte.
In order to project Goa as a vibrant, year-round tourism destination, extending beyond allure of sun, sand, and beaches, the Goa Department of Tourism last month entered into a memorandum of understanding (MoU) with MakeMyTrip, one of India’s leading OTAs.
As per the MoU, MakeMyTrip will showcase unexplored facets of Goa like its various festivals, inland cultural richness and culinary traditions.
Rajesh Magow, co-founder and group CEO, MakeMyTrip, said: “We will be curating unique travel itineraries for Goa besides promoting homestay penetration across the interiors of Goa and collaboratively nurture a sustainable tourism ecosystem.”
In collaboration with the Government of Goa, MakeMyTrip will use over 500,000 single-use plastic bottles to construct a public art display that serves as a symbol of environmental preservation and a reminder of the importance of sustainable practices in tourism.
India’s popular beach destination, Goa is looking to showcase its diverse tourism products beyond its existing popularity as a beach destination.
“We want to step beyond our image as just a beach destination. We want to promote our rich offerings in history, culture, heritage, unique festivals, culinary delights, rural and sustainable tourism practices in both domestic and international markets,” said Rohan Khaunte, Goa’s minister for tourism.
Goa recently became the first Indian state to come-up with a ‘regenerative tourism’ model under which it has launched the Ekadasha Teertha (11 spiritual sites) campaign.
“The campaign is centred around local communities, especially involving women and the youth to offer employment opportunities and promote these eleven places of spiritual importance,” added Khaunte.
In order to project Goa as a vibrant, year-round tourism destination, extending beyond allure of sun, sand, and beaches, the Goa Department of Tourism last month entered into a memorandum of understanding (MoU) with MakeMyTrip, one of India’s leading OTAs.
As per the MoU, MakeMyTrip will showcase unexplored facets of Goa like its various festivals, inland cultural richness and culinary traditions.
Rajesh Magow, co-founder and group CEO, MakeMyTrip, said: “We will be curating unique travel itineraries for Goa besides promoting homestay penetration across the interiors of Goa and collaboratively nurture a sustainable tourism ecosystem.”
In collaboration with the Government of Goa, MakeMyTrip will use over 500,000 single-use plastic bottles to construct a public art display that serves as a symbol of environmental preservation and a reminder of the importance of sustainable practices in tourism.