Blibli.com, a major e-commerce player in Indonesia, has acquired Iocal OTA Tiket.com as it seeks growth in its travel business.
As of June 12, Blibli.com owns 100 per cent of Tiket.com’s shares. Tiket.com’s new CEO is George Hendrata, chairman of global speciality paper company BMJ and development director/business diversification of Djarum.
The acquisition is in line with Blibli.com’s expansion programme to strengthen its travel business, marked by the launch of the Blibli Travel category last year.
On the decision to acquire the OTA, Kusumo Martanto, CEO of Blibli.com, said: “Tiket.com has a good track record (and) has managed to grow into one of Indonesia’s biggest OTAs.” He added that the companies’ common mission and vision would “hopefully ease the synergising process”.
Blibli.com targets the acquisition would result in 250 per cent business increase, both organically and non-organically.