Indonesian e-commerce leader buys local OTA, a major e-commerce player in Indonesia, has acquired Iocal OTA as it seeks growth in its travel business.


As of June 12, owns 100 per cent of’s shares.’s new CEO is George Hendrata, chairman of global speciality paper company BMJ and development director/business diversification of Djarum.


The acquisition is in line with’s expansion programme to strengthen its travel business, marked by the launch of the Blibli Travel category last year.


On the decision to acquire the OTA, Kusumo Martanto, CEO of, said: “ has a good track record (and) has managed to grow into one of Indonesia’s biggest OTAs.” He added that the companies’ common mission and vision would “hopefully ease the synergising process”. targets the acquisition would result in 250 per cent business increase, both organically and non-organically.

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