De Neef promoted to global role at Carlson Rezidor

Executive vice president and chief commercial officer of Rezidor Hotel Group (EMEA) Eric de Neef has been promoted to executive vice president, global chief branding and commercial officer at Carlson Rezidor Hotel Group.

De Neef

In addition to his team in Brussels where he will continue to be based, global branding and commercial teams based in Minneapolis (Americas) and Singapore (Asia Pacific) will now also report to him.

Federico González-Tejera, the new president and CEO of The Rezidor Hotel Group, said: “Adding Americas and Asia Pacific to his scope, in addition to EMEA, Eric is charged with developing the global branding, marketing and RevGen strategy focused on driving guest engagement and loyalty. His role will also include sales, distribution and revenue optimisation, to cover the full commercial scope of our business.”

Additionally, he will continue to drive the corporate communications, PR and reputation management strategy for The Rezidor Hotel Group.

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