FRHI Hotels & Resorts, in a joint venture with China’s Jiangsu Golden Land Group, has introduced the new Neqta Hotels brand aimed at the upper mid-scale segment in China.
The first property to fly the Neqta flag opened in Shanghai’s Xuhui district, close to the city’s World Expo site, with a second hotel expected to soon open in Nanjing.
Neqta-branded hotels will feature modern amenities, contemporary designs, meeting facilities and multi-functional public spaces, such as a breakfast and coffee shop venue turning into a cocktail bar and lounge in the evening.
“Expanding into the right markets will be a top priority and we believe there is a natural opportunity to develop Neqta Hotels within many of Golden Land’s predominantly mixed-use developments,” said Joseph Soh, managing director of the joint venture between FRHI and Golden Land.
“With an average room count of about 150 and room sizes in the 28m2 to 32m2 range, we also see the brand being a compelling business proposition for Chinese property developers looking to invest.”
