TRAVEL platform Zanadu.cn now offers a travel virtual reality (VR) app targeted at the affluent Chinese market. The company has also recently raised more than 80 million yuan (US$12.5 million) in financing from Tencent Holdings.
“The luxury travel industry in China is experiencing a major growth spurt. The affluent Chinese traveller is always looking for new outlets to explore a chosen destination before making a financial commitment,” said Dirk Eschenbacher, creative director and chief marketing officer, Zanadu.
“Zanadu saw this demand as the perfect opportunity to create a virtual reality bridge between travellers and luxe destinations, through a unique experiential journey.”
The app is available on iOS App store and Android Google Play Store.
