HOTELIERS have much to lose by neglecting what big data is saying – up to 25 per cent of operation revenue, in fact. London-based eRevMax rounds up five specific trends in distribution to look out for this year.
The rise of big data, use of analytics, increasingly demand for personalisation, preference for mobile bookings, and cross-platform presences becoming the norm, are important tides sweeping the hospitality sector.
The mobile market is forecast to grow by 4.7 per cent to 4.8 billion users this year and another 3.9 per cent to reach five million in 2016, according to the distribution and business intelligence solutions provider. Online shoppers also use multiple devices in the path to purchase and travellers online keep at least two connected devices on them when on trips.