INDEPENDENT Thai hospitality management brand, Manathai, has entered the market with the launch of four properties across the kingdom.
Manathai is currently focusing on rebranding and repositioning its refurbished properties, according to COO Christopher Berger.
Berger said that while the brand will ensure a consistent level of service across its portfolio and its F&B brand Pad Thai, care will be taken to ensure each hotel remains unique.
“Customers appreciate that no two properties are alike. All the properties are located in prime Thailand resort locations – Surin beach Phuket, Lamai beach Koh Samui, Bangsak beach Khao Lak, and Hua Hin,” he said.
He added that the company is aiming to provide “a genuine Thai experience” in resort locations, and that target source markets are Thailand, Australia, Scandinavia, the UK, Germany, Russia, China, Singapore and Hong Kong.
“We will also be targeting honeymooners, families and young couples, depending on the hotel, through traditional travel agency channels, as well as social media,” said Berger.
The company is currently offering reduced pre-opening rates for its Samui and Khao Lak properties that are due to open later this month.
Hua Hin is already operational while Phuket will be closed for refurbishment until next July.
Manathai has also acquired Royal Phuket Yacht Club, which is set to come online towards the end of next year.
