The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a major campaign with Skyscanner to promote the country as one of the safest destinations in the world for tourists.
The three-month campaign will target the UK, as well as the Italian and Russian markets – the Maldives’ top three key markets pre-pandemic – and is expected to reach 50 million people across the three markets.
With the aim of assuring potential travellers that the Maldives remains one of the safest destinations amid this unprecedented time, the campaign will focus on highlighting the unique geographical formation of the island nation and the isolation and seclusion it provides as a result.
Following the UK government adding the Maldives to its safe travel list, Skyscanner observed an impressive 282 per cent increase in searches, highlighting underlying demand to travel.
Under the campaign, a page will be dedicated to the Visit Maldives tourist board on Skyscanner platforms, targeting the three markets in their native languages. Through this page, content will showcase different experiences for tourists and highlight the exclusivity that the Maldives offers.