Tag: Destination Marketing

South-east Asia is urged to collectively embrace technology to showcase the region’s diverse cultural heritage and boost tourism across member states. At the 'Connecting heritages...

Sri Lanka’s tourism industry is starting to recover from the recent political crisis, which resulted in dampened inbound arrivals for the traditional peak season. The...

The Maldives' new administration is aiming to take promotion of tourism, the country’s main foreign exchange earner and chief employer, to the next level...

Destinations are increasingly moving towards user-generated content and authentic experiences as part of their digital marketing strategies, shared several speakers at the recently-concluded PATA...

Localism, or local experiences, is something DMOs should invest in when it comes to the marketing of secondary destinations, shared speakers at the PATA...

Pattaya is cleaning up its act to become a family-friendly destination, and local stakeholders are imploring visitors to look beyond its sleazy association

Singapore's iconic Merlion has spawned a cute cartoon-style baby, which the Singapore Tourism Board (STB) hopes will appeal to a key target segment –...

Recognising the importance of Singapore both as an origin and transit market, the Indonesia Ministry of Tourism is upgrading the status of its Visit...

Gastronomy and festivals will be front and centre of Macao Government Tourism Office's (MGTO) marketing plan going forward.

After repeated delays in the past years, Sri Lanka will finally roll out the first phase of a multi-year, US$45 million campaign later this...