Tag: Destination Marketing

The Covid-19 outbreak that has shut down much-needed Chinese arrivals to Sri Lanka has thrown yet another spanner into the works for the destination’s global marketing campaign launch, which has been delayed for years. Feizal Samath reports

Maldives is currently re-evaluating its marketing efforts to include strategies that double up as efficient recovery measures for the ongoing Covid-19 crisis. The Maldives Marketing...

Japan is leveraging the marketing wave of the recently concluded Rugby World Cup and the upcoming Tokyo Olympic and Paralympic Games to attract more longhaul visitors with higher spending. Pamela Chow speaks to industry stakeholders to find out what their plans are.

Sabah Tourism Board (STB) has launched its new brand, Enchanting Sabah, which has been featured in promotional collateral conceptualised by STB's communication and digital...

Hotelbeds has launched a B2B service for destination marketing organisations (DMOs) globally, which the company claims will help "to drive incremental tourism arrivals". Leveraging the...

B2B accommodation provider WebBeds has launched the WebBeds Destination Index (WBDI), a tool that tracks hotel booking trends weekly to provide an overview of...

Destination content technology company Smartvel's CEO Inigo Valenzuela breaks down the digital best practices from top tourism boards and identifies what DMOs can do to better engage visitors on their websites.

In the age of social media, many destinations have yet to fully develop ways to engage with today’s travellers in meaningful and potentially lucrative ways.

South-east Asia is urged to collectively embrace technology to showcase the region’s diverse cultural heritage and boost tourism across member states. At the 'Connecting heritages...

Sri Lanka’s tourism industry is starting to recover from the recent political crisis, which resulted in dampened inbound arrivals for the traditional peak season. The...