Tag: Destination Marketing
Making most of social media
In the age of social media, many destinations have yet to fully develop ways to engage with today’s travellers in meaningful and potentially lucrative ways.
SE Asia urged to bring tourism offerings to life through technology
South-east Asia is urged to collectively embrace technology to showcase the region’s diverse cultural heritage and boost tourism across member states.
At the 'Connecting heritages...
Sri Lanka tourism on rebound as political crisis tapers
Sri Lanka’s tourism industry is starting to recover from the recent political crisis, which resulted in dampened inbound arrivals for the traditional peak season.
The...
New government ushers in fatter promotion budget for Maldives tourism
The Maldives' new administration is aiming to take promotion of tourism, the country’s main foreign exchange earner and chief employer, to the next level...
Why destinations should turn visitors into advocates through user-generated content
Destinations are increasingly moving towards user-generated content and authentic experiences as part of their digital marketing strategies, shared several speakers at the recently-concluded PATA...
Pushing local experiences in secondary destinations
Localism, or local experiences, is something DMOs should invest in when it comes to the marketing of secondary destinations, shared speakers at the PATA...
‘Sin city’ no more
Pattaya is cleaning up its act to become a family-friendly destination, and local stakeholders are imploring visitors to look beyond its sleazy association
Singapore goes after hearts of families and children with baby Merlion
Singapore's iconic Merlion has spawned a cute cartoon-style baby, which the Singapore Tourism Board (STB) hopes will appeal to a key target segment –...
Singapore first to get full Indonesia tourism promotion office
Recognising the importance of Singapore both as an origin and transit market, the Indonesia Ministry of Tourism is upgrading the status of its Visit...
MGTO puts gastronomy, festivals at centre of marketing plan
Gastronomy and festivals will be front and centre of Macao Government Tourism Office's (MGTO) marketing plan going forward.
