Tag: Destination Marketing
Southern Kansai campaign draws strong interest in China
A destination marketing campaign implemented earlier this year by a Chinese digital marketing company and Japan International Economic Development Organisation (JIEDO) to draw Chinese...
Adara unfurls new data platform for destination marketers
As part of its Covid-19 response, travel intelligence company Adara has rolled out a new data product for destinations, which will provide the most...
No end in sight
The Covid-19 outbreak that has shut down much-needed Chinese arrivals to Sri Lanka has thrown yet another spanner into the works for the destination’s global marketing campaign launch, which has been delayed for years. Feizal Samath reports
Maldives dives into digital marketing to tide through Covid-19 crisis
Maldives is currently re-evaluating its marketing efforts to include strategies that double up as efficient recovery measures for the ongoing Covid-19 crisis.
The Maldives Marketing...
The quality approach
Japan is leveraging the marketing wave of the recently concluded Rugby World Cup and the upcoming Tokyo Olympic and Paralympic Games to attract more longhaul visitors with higher spending. Pamela Chow speaks to industry stakeholders to find out what their plans are.
Sabah Tourism Board gets a new Enchanting look
Sabah Tourism Board (STB) has launched its new brand, Enchanting Sabah, which has been featured in promotional collateral conceptualised by STB's communication and digital...
Hotelbeds rolls out B2B destination marketing services
Hotelbeds has launched a B2B service for destination marketing organisations (DMOs) globally, which the company claims will help "to drive incremental tourism arrivals".
Leveraging the...
WebBeds rolls out destination performance tool
B2B accommodation provider WebBeds has launched the WebBeds Destination Index (WBDI), a tool that tracks hotel booking trends weekly to provide an overview of...
Digital marketing lessons from top tourism boards
Destination content technology company Smartvel's CEO Inigo Valenzuela breaks down the digital best practices from top tourism boards and identifies what DMOs can do to better engage visitors on their websites.
Making most of social media
In the age of social media, many destinations have yet to fully develop ways to engage with today’s travellers in meaningful and potentially lucrative ways.
