TTG Conversations: Five questions with Ivan Breiter, Switzerland Tourism

Despite ongoing travel restrictions, particularly on longhaul travel, Switzerland Tourism has not ceased its marketing and trade outreach efforts in Asia, pushing on with several activities to keep trade partners informed and ready for when travel is possible again.

In this new episode of TTG Conversations: Five questions video series, Ivan Breiter, director of South East Asia with Switzerland Tourism, the National Tourism Board of Switzerland, details how the organisation has approached destination marketing activities and messaging during a time of suppressed travel freedom, reflects on challenges Swiss travel and tourism suppliers face as traffic returns, and what Switzerland is doing to rejuvenate its offerings.

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