Tag: Destination Marketing
STB ropes in Trip.com to promote Singapore as skies reopen
The Singapore Tourism Board (STB) and Trip.com Group have signed a three-year MoU to jointly market Singapore as the destination of choice for travellers, and to...
TTG Conversations: Five questions with Ivan Breiter, Switzerland Tourism
Despite ongoing travel restrictions, particularly on longhaul travel, Switzerland Tourism has not ceased its marketing and trade outreach efforts in Asia, pushing on with...
Marching on with marketing amid Covid-19
With hopes pinned on domestic tourism to lead the travel rebound, industry stakeholders need to sharpen their understanding of the local market and retune...
Seoul kicks off new global marketing campaign on back of star...
Seoul Tourism Organization (STO) has initiated its 2020 Seoul Global Marketing Campaign on September 4 with a series of seven destination videos fronted by...
TTG Conversations: Five questions with Gregg Wafelbakker, Tourism New Zealand
Destination communications and market presence must not fade out even when tourism is restricted, opine Gregg Wafelbakker, general manager Asia with Tourism New Zealand.
In...
Ready for a rebound
Tourism-dependent Maldives is among the first Asian destinations to reopen to international tourists
Travel lull key time for Mekong suppliers to adjust to new...
Mekong travel suppliers should leverage the current travel hiatus from prolonged border closings to adjust to the new playing field and make crucial updates...
Southern Kansai campaign draws strong interest in China
A destination marketing campaign implemented earlier this year by a Chinese digital marketing company and Japan International Economic Development Organisation (JIEDO) to draw Chinese...
Adara unfurls new data platform for destination marketers
As part of its Covid-19 response, travel intelligence company Adara has rolled out a new data product for destinations, which will provide the most...
No end in sight
The Covid-19 outbreak that has shut down much-needed Chinese arrivals to Sri Lanka has thrown yet another spanner into the works for the destination’s global marketing campaign launch, which has been delayed for years. Feizal Samath reports
