The Philippines continues to aggressively promote the destination to the international travel trade as part of efforts to maintain visibility amid the ongoing Covid-19 pandemic.
Rebuilding confidence in the destination is among the key priorities for the Philippine Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism (DoT), shared TPB COO Maria Anthonette C Velasco-Allones during a virtual presentation on Tuesday (May 4) at The Great ASEAN Travel Fest 2021 organised by TTG Asia.
To that end, the DoT has developed health and safety guidelines for the tourism sector last year.
Meanwhile, the Covid-19 vaccination programme in the Philippines is ongoing, with tourism frontliners being part of priority workers for vaccination.
As part of tourism recovery efforts, TPB has turned to social media to continue engaging with the international travel trade amid prevailing restrictions on international leisure travel.
The annual Philippine Travel Exchange (PHITEX), the country’s largest travel trade event, will also return this year in a virtual format for the second time, following its inaugural virtual run last September. Set to be held from September 19 to 23, the travel exchange fair will continue to provide an avenue for Philippine sellers to forge new business connections and update global buyers with the country’s latest tourism offerings.
Come May, the Philippines will be a featured destination in the Pacific Asia Travel Association (PATA) Adventure Conference and Travel Mart. TPB will also participate in the Asia Dive Expo in June, ITB Asia in October and ITB Berlin in March 2022, followed by ASEAN Tourism Forum in January 2022.
This October, the Philippines will also host the 2021 World Travel Tourism Council Global Summit, which is expected to attract some 800 delegates.