Top News Seoul joins hands with Tencent Cloud to woo Chinese tourists By TTG Asia / Posted on 18 May, 2021 14:50 The Seoul Metropolitan Government’s tourism and sports bureau has signed a MoU with Tencent Cloud to revitalise Seoul’s inbound tourism in the post-pandemic era and build a smart tourism ecosystem. Both parties plan to create a Seoul travel app for Chinese tourists as well as a smart tourism solution through Tencent Cloud’s artificial intelligence technologies in Weixin Mini Program. The Seoul Metropolitan Government’s tourism and sports bureau will promote the digitalisation of its tourism services via Tencent Cloud to strengthen the competitiveness of Seoul tourism and enhance its service quality. Seoul inks deal with Tencent Cloud for smart tourism solution; Deoksugung Palace in Seoul pictured Through customised Seoul tourism information and services for Chinese tourists using Tencent Cloud’s cloud computing and AI technology, the bureau aims to boost Chinese visitor numbers to South Korea post-Covid. The one-stop Seoul city travel app for Chinese tourists links the city’s online and offline public and private tourism services. With customised travel products and services, the app will provide a variety of information including hotel reservations, car rentals, tourist maps and GPS, online shopping, tourist ticket purchases, visa issuance and tax refunds. Restaurants and attractions in Seoul can also be found using the real-time AI recommendation function, making travel much more personalised and convenient by scanning the Weixin QR code after purchasing an online ticket and entering tourist attractions without the wait. In addition, Tencent Cloud will also build a Mini Program, leveraging Weixin’s user pool of 1.2 billion monthly active users and digital marketing service capabilities to connect local merchants and Chinese tourists in Seoul. Through it, travellers can also use hotel favourites, weather information, tourist attraction search and travel guides, discount coupon downloads, travel directions and travel tax refund services. The two parties will also promote mid- to long-term exchanges and cooperation measures for the early recovery of Seoul tourism. Apart from helping foster Seoul tourism start-ups, Tencent Cloud is also set to participate in various marketing activities such as creating better tourism infrastructure, tourism advertisement and influencer activity support. The MoU marks Tencent Cloud’s second Korean tourism revitalisation project following its collaboration with Incheon Tourism Organization for smart tourism solutions last month.