TTG Asia
Asia/Singapore Tuesday, 16th December 2025
Page 967

Gold Coast courts locals to Come Back and Play

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Queenslanders are being urged to holiday on the Gold Coast as the first burst of campaign activity launches to support struggling operators looking to capitalise on a tourism-led recovery.

Destination Gold Coast CEO Annaliese Battista said in a statement that the recently-launched Come Back and Play campaign is the first step in revitalising Gold Coast’s tourism sector, with the push set to be extended interstate once border restrictions are lifted.

Gold Coast rolls out campaign enticing Aussies to visit the city, as lockdown measures ease 

“Now that intrastate travel restrictions have eased, we’ve wasted no time in rolling out our Come Back and Play campaign to tempt holidaymakers to explore their own backyard, as Aussies emerge from lockdown,” she said.

“Gold Coast operators are desperate to clawback the economic losses they sustained as a result of the Covid-crisis and we know pent-up demand for travel will continue to grow as social and travel restrictions are further relaxed.”

The A$1.5 million (US$1 million) campaign is part of a four-phased plan to trigger a tourism-led economic recovery by encouraging Aussies to holiday in Gold Coast, said Battista.

“We are focused on reanimating Gold Coast’s economy to support the one in seven Gold Coasters employed in the tourism sector, alongside our operators, who have felt the brunt of devastation over the past five months,” she added.

The 14-week campaign adapts core experiences and creative components from Destination Gold Coast’s previous domestic marketing campaigns. Compelling vision of the Gold Coast will play out across a number of media platforms to entice audiences to visit the city.

Battista said the campaign will leverage appetite for drive holidays and primarily target high-spending travellers from Brisbane and regional Queensland.

“Our chief priority is to jumpstart the domestic market by stimulating demand, visitation and expenditure for the city,” she said.

“In the immediate term, this will be to attract intrastate visitors eager to explore attractions and experiences and engage in activities they’ve missed out on, like dining in at a restaurant or café.”

Twelve experiences, events and products from across the Gold Coast that feature in the campaign include Rainbow Bay, Coolangatta; Sea World, Main Beach; Warner Bros. Movie World, Oxenford; Miami Marketta, Miami; SWELL Sculpture Festival, Currumbin; Jumpinpin, South Stradbroke Island; Curtis Falls, Tamborine Mountain; Gwinganna Lifestyle Retreat, Tallebudgera Valley; Gold Coast Broadwater; Dreamworld, Coomera; Tallebudgera Creek; and Sea World Cruises, Main Beach.

Coronavirus crashes APAC hotel investment sales

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While Asia-Pacific racked up close to US$14 billion in hotel investments last year – representing a 60 per cent growth year-on-year – the region is now seeing a 60 per cent decline in hotel transaction volume in 2020 post-Covid, according to new research from JLL.

“Against the Covid backdrop, and against the year-to-date (through) May, we’ve seen volumes (of hotel deals in Asia-Pacific) fall by more than 60 per cent to US$1.8 billion, and based on the current pace, we expect 2020 to finish at around US$4 billion,” shared Nihat Ercan, managing director, head of investment sales Asia for JLL’s Hotels & Hospitality Group.

While 2019 was a banner year for Asia-Pacific’s hotel investment market, with Singapore and Tokyo emerging as top performing markets in the region, its progress has been set back by Covid-19

“This would represent a decline of 60 per cent against our original forecast, and a year-on-year decline of more than 70 per cent against the prior-year peak,” he stated.

Speaking at a special web event edition of Thailand Tourism Forum 2020 hosted at Rosewood Bangkok on June 17, he likened those figures to being “on par with 2008 and 2009”, when Asia-Pacific recorded US$3.6 to US$3.9 billion in hotel sales following the global financial crisis.

Ercan described some disconnect now with “owners holding out on values to the extent that they can, while buyers are on the lookout for deep correction”.

“The silver lining is that the supply pipeline will decline as some projects are put on hold and some are considered for alternative uses. I think this will give a much-needed breathing space to owners,” he stated.

Shrinking supply pipeline will give breathing space to owners: Ercan

JLL foresaw “domestic demand and drive-to destinations being the resurgence,” but described the overall recovery scenario as being a bit more prolonged than its original anticipation of a swift V-shaped recovery.

Recovery could hover anywhere between 12 to 36 months from when “green shoots of recovery take place,” which Ercan projected will happen towards the end of 2020, though that hinges “on each market’s characteristics”.

Singapore hotels prep for return of dine-in customers

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Hotels in Singapore are changing up their F&B operations to cater to the return of dine-in customers, as the country stepped into phase two of its reopening plans on June 19, which allows for groups of no more than five.

Digital menus are the top pick in creating a touchless and seamless experience, with players including Shangri-La’s Rasa Sentosa Resort & Spa and Raffles Hotel Singapore (RHS) adopting contactless ordering systems and payment solutions across its F&B outlets.

Hotels in Singapore will use digital menus and conduct health checks as part of operating in the new normal; La Dame de Pic in Raffles Hotel Singapore pictured 

“There is a strict adherence policy in place to HACCP principles for food preparation and hygiene. Guests can further ease any discomfort by requesting for disposable utensils or arrange for private dining within suites,” shared Christian Westbeld, general manager, RHS.

The luxury icon is leveraging this reopening to introduce new menus in two of its restaurants, namely, La Dame de Pic and Butcher’s Block.

Before entering Shangri-La’s Rasa Sentosa Resort & Spa’s dining establishments – which includes offsite beach restaurant Trapizza – guests must undergo mandatory temperature checks and scanning of contact-tracing QR code, SafeEntry.

Staff and chefs will be required to wear three-ply masks and surgical masks, respectively, and tables and seats will be disinfected before every meal period and after each use.

For local hotel group Far East Hospitality, caution remains the way forward. Dining outlets in all hotels and serviced residences under the group will only offer orders for room service and takeaways. When hotel stays resume, the breakfast buffet feature will bow out to alternatives such as packed bento boxes and à la carte plated service.

Hotelbeds to add 10,000 properties as demand spikes

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Hotelbeds plans to expand its global hotel portfolio with the addition of 10,000 new properties by year-end, in response to the surge in demand for domestic hotels worldwide in the wake of Covid-19.

Harnessing big data analytical capabilities, Hotelbeds has been able to closely compare the main corridors, lead time, and length of stay for each source market to more accurately predict the characteristics of the surge in demand for domestic stays.

Hotelbeds responds to strong demand for domestic hotels in the world’s largest source markets

The initiative will be first rolled out in the US, Canada, Mexico, Germany, Austria, Switzerland, Spain, Portugal, Italy, the UK, UAE, Saudi Arabia, China, Thailand, Australia and New Zealand, with more countries to be included in the near future.

This strategy has received the support of many of Hotelbeds’ 60,000 B2B travel buyers worldwide – including tour operators, airlines, points redemption schemes and retail travel agencies – who have also signalled the increase in demand for domestic properties following the pandemic.

In addition, Hotelbeds is expanding its hotel portfolio in secondary destinations, adding more property types like resorts and rural hotels, increasing the availability of refundable rates, as well as reducing releases and minimum stay requirements to capture last-minute booking demand.

As well, the bedbank will launch local marketing campaigns targeted at B2B travel buyers in the selected source markets to promote domestic products at great rates this summer season.

León Herce, global sales director at Hotelbeds, said: “Following client feedback, and thanks to our own data analytics capabilities, we have detected not only the overall surge in domestic demand, but the requirement for more products in secondary destinations, across all different property types.

“As you would expect, hoteliers in these destinations – many of them previously dependent on international markets that are unlikely to be travelling anytime soon – are very keen to capture the new domestic demand and we are working hard to sign them up fast.”

Alibaba travel arm names new president

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Fliggy, Alibaba Group’s online travel arm, has shaken up its senior management team, including the appointment of a new president, according to a ChinaTravelNews report.

Zhuoran Zhuang, vice president of Alibaba Group, has replaced Angel Zhao as president of Fliggy. However, Zhao will still serve as president of Alibaba Global Business Group and senior vice president of Alibaba Group.

Angel Zhao

Zhao replaced Shaohua Li as president of Fliggy in March 2018.

Zhuang, who joined Alibaba in 2009, previously served as CTO of Alibaba’s cultural and recreational unit and COO of the Youku video business.

Chi Fan, vice president of Alibaba Group, will no longer lead Fliggy’s hospitality and domestic business unit, but will be working under Alibaba’s cultural and recreational unit.

The Fliggy brand has had three presidents in the past four years, said the report.

Fresh look for Avani Kalutara Resort

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Beach

Avani Kalutara Resort has been given a facelift, with fully-renovated suites and lobby, refreshed outdoor spaces, brand new pool suites and dining venues, as well as a 360-degree grand ballroom.

A refreshed look awaits guests at the Avani Ocean View Suites with their tropical airy layout, the brand new Avani Ocean View Pool Suites equipped with private plunge pool and two terraces, and the Avani Deluxe Ocean View Rooms with views of the Indian Ocean and lagoon.

Elsewhere, Karadiya Bar now offers a new pool bar experience. Other culinary venues at the 105-room resort include the Miridiya Bar serving up drinks and bites by the riverside, the Mangrove Restaurant featuring local and international delights, and the brand’s deli Pantry by Avani.

The brand new Ganga Ballroom can house up to 300 guests, and features 360-degree vistas of the Indian Ocean, Kalu Ganga and lagoon. There is also a dedicated events planner overseeing décor, catering, and logistics.

Recreational facilities include a swimming pool, gym, a Glider Adventure Tower for ziplining, climbing and abseiling, and water sports on the lagoon. Guests can also access adjacent sister property Anantara Kalutara Resort, featuring a spa with Ayurvedic treatments.

Agoda spurs travellers to GoLocal

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Agoda is turning towards domestic tourism as it starts down the path of recovery with the launch of its GoLocal campaign, which has signed up thousands of hotel partners in the pre-launch phase.

To support its initiative, Agoda has developed a fully integrated sales and marketing campaign, investing in social media campaigns, digital brand activations, video content, public relations activities, bespoke customer marketing, and a dedicated landing page, agoda.com/golocal.

Hotels can now market domestic travel deals to travellers via Agoda’s new GoLocal initiative 

Accommodation providers opting in to the initiative can leverage this “multi-channel approach” to connect with travellers on the prowl for domestic travel deals.

Errol Cooke, vice president partner services, Agoda, said: “We soft-launched this initiative over the past month to gauge the appetite for support of domestic travel promotions, and the enthusiasm has been beyond our expectations… Our pre-launch GoLocal early adopters are significantly outperforming other providers within the domestic travel sector across the region, and so we are confident this GoLocal initiative will continue to generate even more bookings.”

Partners signing up to GoLocal will offer special domestic deals, and in return, they will be featured across various Agoda product and marketing touchpoints, including the exclusive agoda.com/golocal landing site for domestic travel, GoLocal badges to highlight participating properties on Agoda, plus brand and performance marketing activities.

Strategic partnerships with key verticals will highlight and promote partner hotels and properties, further extending the reach of the campaign.

PATA Travel Mart 2020 heads online

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This year’s PATA Travel Mart, originally to be held in Leshan, Sichuan, China from September 3-6, will now take place online in late September.

The event, held in conjunction with the Sichuan International Tourism Expo and supported by the Leshan Culture, Radio, Television and Tourism Bureau, will include webinars, virtual exhibition space and one-on-one virtual meetings.

PATA Travel Mart, originally slated to be held in Leshan, Sichuan, China, will now take place virtually; Leshan Giant Buddha in Sichuan, China pictured

That revision is part of an update that PATA has announced for its 2020 and 2021 events calendar. Elsewhere, the PATA Destination Marketing Forum 2020 has been postponed to November 24-26, 2021 and will continue to take place in Kuching, Sarawak, Malaysia.

Hosted by the Ministry of Tourism, Arts & Culture Sarawak, the Sarawak Tourism Board, and the Sarawak Convention Bureau, the event will gather the top minds in destination travel for inspiring and insightful discussions on marketing and managing tourism growth to lesser-known destinations.

In addition, the PATA Annual Summit 2021 will take place from March 23-26 at the Al Hamra International Exhibition Center in Ras Al Khaimah, United Arab Emirates. The event, hosted by the Ras Al Khaimah Tourism Development Authority, will bring together international thought leaders, industry shapers and senior decision-makers who are professionally engaged with the Asia-Pacific region. The Summit embraces a global forum for enhancing the sustainable growth, value and quality of tourism.

As well, the PATA Travel Mart 2021 will take place on Ocean Flower Island in Hainan, China, and is organised in partnership with the Hainan Province government, and supported by the Dazhou Municipal Government and EvergrandeTourism Group.

PATA CEO Mario Hardy said: “Like many organisations across the world, PATA has needed to adapt to the impact of Covid-19. While we are disappointed that we are unable to organise a physical event this year, we remain committed to working with our members and industry colleagues to build a more resilient, responsible, and sustainable travel and tourism industry.

“Through our virtual events this year, like the Dream to Travel Festival, we are looking to expand upon the digital experience, allowing our members to truly engage, network and learn. In addition, we are examining how to innovate and integrate some of these virtual elements into our future events.”

Hong Kong’s new campaign aims to spur local tourism

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Hong Kong Tourism Board (HKTB) has launched the Holiday at Home campaign, with the aim of encouraging residents to discover hidden gems in their own hometown so as to stimulate virus-hit consumption.

The campaign, which will be rolled out in phases, provides Hong Kong residents with information on travelling around the city, including an Insiders’ Guide featuring lesser-known attractions.

Hong Kong incentivises local residents to explore the city’s lesser-known venues and attractions

Hotels, attractions, shopping malls, tour operators and restaurants will also roll out a collection of offers on an online platform. Locals can also redeem free tours upon spending of a designated amount.

In-depth travel guides and information about the offers are found on the dedicated campaign website HolidayHK.com.

HKTB chairman YK Pang said that Hong Kong saw only around 8,100 arrivals in May, nearly a 100 per cent decrease year-on-year. He added: “The HKTB’s strategy to revive Hong Kong tourism begins with revitalising the local market. By encouraging local tourism, we hope to rebuild the city’s vibrant atmosphere and give the world a positive impression so that visitors will feel confident about coming to Hong Kong again.”

Pang continued: “Once it is possible for visitors from a certain market to travel to Hong Kong, the HKTB will appeal to those visitors by extending to them the travel and local spending information and offers featured in this campaign, together with attractive flight-and-hotel packages.”

Thailand throws US$718m into domestic tourism push

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Grand Palace Bangkok, Thailand

The Thai government has approved a 22.4 billion baht (US$718 million) domestic tourism stimulus, as part of efforts to soften the impact of the pandemic and speed up recovery in the travel and tourism sector.

The stimulus package was proposed by the Ministry of Tourism and Sports and the Ministry of Finance (MOF), and comprises three packages geared toward frontline personnel, hotel stayers and those using domestic transportation to travel.

Thailand’s government turns to domestic tourism to make up for the losses in international tourism receipts

To date, no concrete plans have been drawn up as to when international tourists will be allowed back into Thailand – a situation that has frustrated local DMC chiefs. With hints that travel bubbles may not be implemented by July, it appears the Thai government has put foreign arrivals on the backburner, instead turning its focus on reviving domestic tourism with three incentive packages running from July through October of this year.

The Moral Support package worth 2.4 billion baht will fund the holiday travels of 1.2 million frontline medical personnel, public health volunteers and officials of sub-district hospitals. The subsidy is capped at 2,000 baht per tourist for a minimum 2 days and 1 night of travel booked through participating agents.

All other Thai nationals aged 20 and above will be eligible for the 18 billion baht Travelling Together package, where the government will fund 40 per cent of overnight stay rates at participating hotels, capped at 3,000 baht per night for no more than five nights. The subsidy will apply for the first five million eligible nights of stays booked outside travellers’ home provinces. The package also includes subsidies, capped at 600 baht per room, per night for other services, including related F&B businesses.

Another two billion baht has been allocated for the third package, Happiness-sharing Trips, to subsidise domestic flight fares, inter-provincial bus fares and car rental fees for two million individuals. The subsidy will cover 40 per cent of expenses, but is capped at 1,000 baht per tourist.

The package is expected to stimulate 100 million domestic trips and benefit 36,755 F&B operations and 24,700 participating accommodations in the hospitality industry.

With this scheme, the government hopes to incentivise Thais who would otherwise have travelled abroad to opt for local adventures instead, and that domestic receipts could make up for losses in inbound tourism.

An MOF source told the Bangkok Post that Thais spent 400 billion baht travelling abroad in 2019 – and the government hopes to capture 75 per cent of that sum in domestic receipts this year.

In 2019, Thailand got 18 per cent of its GDP from tourism, and domestic travel spend made up about six per cent of that total, approximately one trillion (out of three trillion) baht of tourism income.

The government hopes to earn at least 900 billion baht from domestic travel this year, which would nearly rival 2019’s tourism revenue of 1.28 trillion baht generated by Thailand’s primary cities.

Hotels wanting to join the programme can register with state-owned Krung Thai Bank, while eligible travellers can sign up via the Krungthai Bank (KTB) app to obtain the e-vouchers. Last year, the Thai government also issued a domestic tourism subsidy via the KTB’s app, which proved so popular that the app crashed within hours of its debut.