A four-week virtual festival that promises to unify the travel trade through free learning and networking opportunities will be held by PATA from June 22 to July 17, 2020.
Dream to Travel will not be “just another virtual event”, remarked PATA CEO Mario Hardy.
Besides interaction with experts and peers, the festival will also provide a platform for industry players to introduce and browse regional and global travel products, and network in fun and innovative ways such as virtual hangouts, he elaborated.
PATA envisioned that the festival will spur the “industry to come together and work towards a more responsible and stronger travel and tourism industry”, Hardy said.
Dream to Travel will feature three key elements, the first being the Dream to Travel forums, where speakers from public and private tourism organisations share latest insights on the industry.
Meanwhile, the Digital Showroom and Community Hub element will provide a platform for tourism players worldwide to interact, and exhibit and browse travel products. Festival recordings and links will be made available.
The third element, Live Experiences, Virtual Hangouts and Giveaways, will challenge players to consider how meet-ups and cultural exchanges can be reworked in a time of safe distancing, where technology is more pertinent than ever.
Games and activities will be incorporated into the festival calendar.
PATA has partnered the Macao Government Tourism Office (MGTO), the Tourism Authority of Thailand (TAT) and Tourism Malaysia, to feature the respective destinations during the festival. Each will be highlighted for a week.
A fourth partner destination will be announced at a later date.
Interested industry players can register for an Attendee Pass with PATA, and download the event app to receive further updates. A free webinar will be conducted on June 9, 15.00 ICT to provide more details on the Dream to Travel festival.