Hong Kong’s new campaign aims to spur local tourism

Hong Kong Tourism Board (HKTB) has launched the Holiday at Home campaign, with the aim of encouraging residents to discover hidden gems in their own hometown so as to stimulate virus-hit consumption.

The campaign, which will be rolled out in phases, provides Hong Kong residents with information on travelling around the city, including an Insiders’ Guide featuring lesser-known attractions.

Hong Kong incentivises local residents to explore the city’s lesser-known venues and attractions

Hotels, attractions, shopping malls, tour operators and restaurants will also roll out a collection of offers on an online platform. Locals can also redeem free tours upon spending of a designated amount.

In-depth travel guides and information about the offers are found on the dedicated campaign website HolidayHK.com.

HKTB chairman YK Pang said that Hong Kong saw only around 8,100 arrivals in May, nearly a 100 per cent decrease year-on-year. He added: “The HKTB’s strategy to revive Hong Kong tourism begins with revitalising the local market. By encouraging local tourism, we hope to rebuild the city’s vibrant atmosphere and give the world a positive impression so that visitors will feel confident about coming to Hong Kong again.”

Pang continued: “Once it is possible for visitors from a certain market to travel to Hong Kong, the HKTB will appeal to those visitors by extending to them the travel and local spending information and offers featured in this campaign, together with attractive flight-and-hotel packages.”

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