Trip.com Group and Tourism Tasmania have signed a one-year memorandum of understanding (MoU) to expand their tourism partnership and promote Tasmania to international travellers.
Signed during the Envision Conference in Shanghai, the agreement establishes the first global MoU between the two organisations and sets out a framework for tourism marketing and destination promotion across multiple markets.
Under the partnership, Trip.com Group and Tourism Tasmania will work to improve the visibility of Tasmania’s tourism products on the Trip.com platform, including accommodation, attractions, tours and visitor experiences. The agreement also includes training and familiarisation programmes for Trip.com staff.
The partners will use platform data and traveller insights to support marketing activities targeting mainland China, Hong Kong, South-east Asia and Australia.
The MoU builds on several years of collaboration between the organisations. Following the pandemic, the two parties worked together on tourism recovery campaigns in mainland China during 2022 and 2023 before extending joint activities to Hong Kong and Singapore between 2024 and 2025.
According to the organisations, the agreement aims to increase awareness of Tasmania’s nature-based tourism experiences among international travellers and support growth in the state’s visitor economy.
Edison Chen, vice president of Trip.com Group, said: “This MoU represents a milestone in our efforts to provide global travellers with access to high-quality, authentic experiences.”
Sarah Kingston Clark, CEO of Tourism Tasmania, added: “We are delighted to continue to strengthen our partnership with Trip.com and Tasmania’s presence across their platforms, which plays an important role in connecting Chinese consumers with Tasmania’s world class tourism experiences.”
