Tag: Tourism Strategy
Philippines steps up domestic tourism drive amid softer Korean arrivals
The Philippines is launching an aggressive domestic tourism campaign as it seeks to offset continued declines in arrivals from South Korea, its largest source...
Thailand, Agoda renew partnership to support tourism growth
Agoda and the Tourism Authority of Thailand (TAT) have renewed their collaboration to support tourism growth through marketing, tourism development and industry initiatives.
The partnership...
Udon Thani charter flights offer model for secondary tourism gateways
Direct charter flights linking the Chinese cities of Yiwu and Wuxi with Udon Thani have provided a blueprint for developing secondary tourism gateways in...
COMO targets Thai luxury travellers to support European growth
COMO Hotels and Resorts is stepping up efforts to attract Thailand’s luxury outbound travellers as it expands its presence in Europe.
The strategy coincides with...
TAT leverages AI and visual content to strengthen Thailand’s appeal in...
The Tourism Authority of Thailand (TAT) is using digital marketing initiatives and visual destination campaigns to strengthen consumer confidence and drive demand from the...
Thailand targets Africa for tourism growth amid Middle East uncertainty
The Tourism Authority of Thailand (TAT) is positioning Africa as a key growth market as it seeks to diversify visitor sources amid ongoing uncertainty...
Thailand puts wellness at the centre of tourism strategy
Amid geopolitical uncertainty and global instability, the Tourism Authority of Thailand (TAT) has outlined its latest tourism strategy at Thailand Travel Mart Plus (TTM+)...
Trip.com Group, Tourism Tasmania deepen tourism collaboration
Trip.com Group and Tourism Tasmania have signed a one-year memorandum of understanding (MoU) to expand their tourism partnership and promote Tasmania to international travellers.
Signed...
VisitMalta prioritises luxury leisure in Asia-Pacific
VisitMalta is taking a cautious approach to the Asia-Pacific market, focusing on luxury leisure travel amid global geopolitical uncertainty.
As conflict in the Middle East...
New Zealand tourism sector adapts to AI-driven travel planning
New Zealand’s tourism sector is moving to ensure the country remains visible and competitive as AI reshapes how travellers choose destinations.
Speaking at TRENZ 2026...
