Tag: Tourism Strategy
Thailand targets double tourism value by 2035 via new framework
Thailand is advancing a broad visitor economy framework, reclassifying who counts as a visitor and measuring diverse spending streams to reach a 2035 target...
TAT sets five per cent revenue growth target for 2027 under...
The Tourism Authority of Thailand (TAT) has unveiled The Year of Transformation as its strategic tourism direction for 2027, targeting revenue growth of at...
On the way up
Cambodia is targeting up to 5.8 million international visitors
in 2026, with a recovery in Chinese arrivals and new air links expected to support growth despite geopolitical and cost pressures
Tourism Australia unveils 10-year strategy to lift high-yield visitor spending
Tourism Australia has released its Tourism 2035 strategy, setting out a 10-year plan to strengthen Australia's competitiveness and grow international demand.
The strategy aims to...
Tourism Malaysia diversifies markets amid aviation disruption
Tourism Malaysia is strengthening its focus on resilient source markets and expanding air connectivity as part of a broader strategy to diversify visitor arrivals...
Philippines steps up domestic tourism drive amid softer Korean arrivals
The Philippines is launching an aggressive domestic tourism campaign as it seeks to offset continued declines in arrivals from South Korea, its largest source...
Thailand, Agoda renew partnership to support tourism growth
Agoda and the Tourism Authority of Thailand (TAT) have renewed their collaboration to support tourism growth through marketing, tourism development and industry initiatives.
The partnership...
Udon Thani charter flights offer model for secondary tourism gateways
Direct charter flights linking the Chinese cities of Yiwu and Wuxi with Udon Thani have provided a blueprint for developing secondary tourism gateways in...
COMO targets Thai luxury travellers to support European growth
COMO Hotels and Resorts is stepping up efforts to attract Thailand’s luxury outbound travellers as it expands its presence in Europe.
The strategy coincides with...
TAT leverages AI and visual content to strengthen Thailand’s appeal in...
The Tourism Authority of Thailand (TAT) is using digital marketing initiatives and visual destination campaigns to strengthen consumer confidence and drive demand from the...
