Japan’s summer festival season offers travellers the chance to experience traditional celebrations across the country, with BWH Hotels highlighting stays close to many of the season’s best-known events.
In Tokyo, the Shibuya Bon Odori festival sees dancers fill the streets of Shibuya each August. Travellers can stay at Best Western Hotel Fino Tokyo Akasaka or Best Western Hotel Fino Tokyo Akihabara, while nearby Yokohama’s Minatomirai Dai Bon-Odori festival is easily reached from Best Western Hotel Fino Shin-Yokohama.

In Osaka, the Tenjin Matsuri features parades, river processions and fireworks. Accommodation options include Best Western Osaka Tsukamoto, Best Western Plus Hotel Fino Osaka Kitahama and Best Western Hotel Fino Osaka Shinsaibashi. Travellers can also visit Nagoya’s Nippon Domannaka Matsuri, where thousands of dancers perform in traditional-inspired costumes, with Best Western Plus Nagoya Sakae nearby.
Further north, Sapporo Summer Festival transforms Odori Park into a beer garden and entertainment venue throughout July and August. Best Western Plus Fino Chitose Hotel provides a base for exploring the region.
In southern Japan, Fukuoka’s Nogata Summer Festival features floats, performances and fireworks, while Okinawa’s Nago Summer Festival combines food stalls, traditional eisa dancing and live music. Travellers can stay at Best Western Plus Fukuoka Tenjin-minami, Best Western Resort Okinawa Kouki Beach or Best Western Okinawa Onna Beach.
For more information, visit BWH Hotels.






