The Malaysia Budget & Business Hotel Association (MyBHA) has signed three memoranda of understanding (MoUs) with Thai tourism and business organisations to strengthen bilateral tourism cooperation in conjunction with Visit Malaysia 2026 (VM2026).
The agreements were signed with the Thai Travel Agents Association, the Thai Medical and Wellness Tourism Association and CHG Global Organization during the Visit Malaysia 2026 Seminar & Networking Session organised by Tourism Malaysia Bangkok.
In a statement, MyBHA president Sri Ganesh Michiel said the partnerships support the objectives of VM2026 while creating new business opportunities between the two countries.
“These partnerships establish a long-term framework for collaboration between Malaysia and Thailand that will create greater business opportunities, increase tourist arrivals, strengthen industry networking and enhance the competitiveness of both countries’ tourism and hospitality sectors.”
According to Michiel, the agreements will connect MyBHA member hotels with Thai travel agencies, positioning Malaysia’s budget and business hotels as preferred accommodation providers for Thai visitors while creating reciprocal opportunities for Malaysian travellers visiting Thailand.
Under the MoUs, the organisations will collaborate on tourism exchanges, business networking, joint promotions, exhibitions and conferences, market intelligence sharing, research and advocacy, and initiatives to support the sustainable growth of the tourism and hospitality sectors in both countries.
“The tourism industry today requires strategic partnerships rather than isolated efforts. Through these agreements, we are creating a sustainable ecosystem where hotels, travel agencies, wellness providers, investors and business organisations can work together to generate mutual economic growth,” Michiel added.
