Pure at Niseko Village will introduce a new selection of outdoor activities for the 2025 summer season, running from July 1 to October 14.
Located in Hokkaido, Japan, and set against the backdrop of Mount Yotei, the seasonal programme will include the launch of the Fuwa-Fuwa Adventure Zone alongside the return of established attractions such as tree trekking, zip-lining, a rail slider, and a controlled free fall.
Aimed primarily at families and younger visitors, the expanded offering continues Pure’s development as a summer destination focused on outdoor physical activity.
At the heart of the new Fuwa-Fuwa Adventure Zone is a nature-themed quest for children. Mount Yotei is seeking a new guardian, and participants must complete a series of challenges set by four animal spirits. Success depends on qualities such as courage, agility, and curiosity, with the goal of collecting crystals to earn the title of guardian.
Opening in July 2025, the Fuwa-Fuwa Adventure Zone blends storytelling with physical play. Based on characters from the Niseko Village Kids Club, the course guides children through themed zones designed to encourage coordination, problem-solving, and confidence.
Pure’s Tree Trekking includes two courses suited to both beginners and experienced climbers. Participants navigate suspended bridges, nets, and ropes between tall trees, with professional guidance and safety systems throughout.
A 1.4-kilometre zip-line provides aerial views of the surrounding forested slopes. This guided activity offers a perspective of Niseko’s landscape from above, combined with the sensation of flight.
Pure also hosts Japan’s first Rail Slider. Participants ride a gravity-powered system along rails suspended by wires, with panoramic views of Mount Yotei. The experience merges speed and scenery in a format similar to a roller coaster.
The Quick Jump attraction allows visitors to experience a free fall from a height of seven or 10 metres. A braking mechanism ensures a controlled descent, offering a skydiving-style drop in a secure setting.
Pure continues to expand its summer activities, with the Fuwa-Fuwa Adventure Zone providing new opportunities for families and young visitors to engage with the outdoors during the 2025 season.
