Agoda and the Global Sustainable Tourism Council (GSTC) have added full Japanese and Korean language support to the Sustainable Tourism Academy, marking the platform’s first anniversary and extending its reach to hospitality professionals in two of Asia’s largest tourism markets.
The expansion comes as the Academy surpasses 3,000 registered users and continues its mission to help hospitality professionals build practical knowledge in sustainable tourism based on the GSTC Hotel Standard.
Since its launch a year ago, the Sustainable Tourism Academy has become a resource for hospitality professionals seeking to strengthen sustainable practices across Asia. The addition of Japanese and Korean increases the number of supported languages to seven: English, Vietnamese, Malay, Thai, Indonesian, Japanese and Korean.
The Academy has collectively reached more than 3,500 hospitality professionals through digital and in-person training programmes. Participants include professionals from hotel groups such as Accor, Rosewood Hotels & Resorts and Onyx Hospitality Group, as well as independent operators and hospitality students from institutions including the Asian Institute of Hospitality Management.
The Japanese-language Academy is intended to support tourism businesses ranging from major hotel groups to family-run operators, while the Korean version aims to help hospitality partners adopt more sustainable practices and strengthen long-term business resilience.
The most popular courses include GSTC Standards & Performance Indicators, GSTC Certification, and Developing a Sustainable Policy and Strategy, reflecting strong demand for both sustainability fundamentals and practical implementation.
