Tags Tourism Data

Tag: Tourism Data

TripAdvisor tracks traveller sentiment with new analysis tool

A new live data intelligence dashboard launched by Tripadvisor will allow destination marketers to gauge travellers’ sentiment towards destinations and travel, in order to...

An intelligent approach

As ForwardKeys crosses its 11th year in the business of intelligence, co-founder and CEO Olivier Jager recounts how data application in the travel and tourism industry has evolved and how the research process has to roll with the pandemic's lightning-swift punches.

Google rolls out new tools to aid tourism recovery

Google has launched the Travel Insights with Google platform designed to provide insights into travel demand to drive data-driven decisions. The platform is built around...

UNWTO tracks travel recovery

As more countries around the world start easing travel restrictions, the UNWTO has launched a new tourism recovery tracker to support the sector's rebound...

Predicting the curve – why travel brands need to leverage data...

Carolyn Corda, Adara CMO, shines a light on the importance for travel marketers to harness data insights in order to deliver more personalised targeting and stay ahead of the curve amid the fluid Covid-19 situation

Why relevance is key to future-proofing travel brands

Stuart Stacy, vice president, managing director Asia-Pacific at Adara, shares how travel marketers need to gain deeper audience insights and adopt data-driven solutions to ramp up personalisation and deepen brand loyalty amid a flattening trajectory of the travel market.

STB launches tourism resource portals for businesses

The Singapore Tourism Board (STB) has launched two free-to-use online portals for tourism stakeholders to access and contribute information and data analytics. The Tourism Information...

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