Radisson Hotel Group (RHG), together with its owners and shareholders Jin Jiang International, has rolled out its Guan Xin (Welcome China) programme which includes the expansion of its co-branded hotels as well as a new bespoke amenity programme for Chinese travellers.
Following the initial co-branding launch at Radisson Blu Hotel, Frankfurt in 2019, RHG will be launching eight additional co-branded properties in 2024 in EMEA across its Radisson Collection and Radisson Blu brands in key markets in France, Belgium, Norway, Sweden and the Netherlands, including Radisson Collection Grand Place, Brussels; Radisson Blu Scandinavia Hotel, Oslo; Radisson Blu Royal Garden Hotel, Trondheim; Radisson Blu Hotel, Tromsø; Radisson Blu Royal Viking Hotel, Stockholm; Radisson Blu Hotel, Amsterdam; Radisson Blu Hotel, Milan; and Radisson Blu Hotel, Nice.
Radisson Hotel Group’s Guan Xin programme will include a range of new dining options for Chinese travellers
Chinese guests will find a range of features and amenities specifically designed and curated for them at these hotels. In the guestrooms, personalised touches like the provision of tea kettles, a selection of Chinese teas, and Chinese television channels will be included at co-branded hotels.
The co-branded hotels will also feature a range of new food and beverage options for Chinese-speaking travellers, including the addition of traditional dishes like congee and noodles as well as curated selection of dishes available as part of the daily breakfast service. Guests that pay with Chinese Union pay cards will receive welcome cards, while WeChat Pay and Alipay will be available at the end of 2024 for online payments.
These offerings specifically tailored for the Chinese travellers, will be offered on top of the existing amenities for other international travellers, and communication in English and multiple foreign languages.
Currently nearly 20 hotels across EMEA offer the standard Guan Xin amenity programme to Chinese guests. In addition to the hotel co-branding programme, RHG will extend the Guan Xin amenity programme to other RHG properties in EMEA that wish to opt-in based on the hotels’ guest needs and expectations.
“With foreign visas gradually becoming more accessible and increased international flight routes, we are hoping to see the long-awaited return of outbound Chinese travellers to EMEA continue to grow. We look forward to welcoming more Chinese travellers with our new Guan Xin programme to make them feel right at home,” shared Eric De Neef, executive vice president and chief commercial officer at RHG.
Radisson Hotel Group (RHG), together with its owners and shareholders Jin Jiang International, has rolled out its Guan Xin (Welcome China) programme which includes the expansion of its co-branded hotels as well as a new bespoke amenity programme for Chinese travellers.
Following the initial co-branding launch at Radisson Blu Hotel, Frankfurt in 2019, RHG will be launching eight additional co-branded properties in 2024 in EMEA across its Radisson Collection and Radisson Blu brands in key markets in France, Belgium, Norway, Sweden and the Netherlands, including Radisson Collection Grand Place, Brussels; Radisson Blu Scandinavia Hotel, Oslo; Radisson Blu Royal Garden Hotel, Trondheim; Radisson Blu Hotel, Tromsø; Radisson Blu Royal Viking Hotel, Stockholm; Radisson Blu Hotel, Amsterdam; Radisson Blu Hotel, Milan; and Radisson Blu Hotel, Nice.
Chinese guests will find a range of features and amenities specifically designed and curated for them at these hotels. In the guestrooms, personalised touches like the provision of tea kettles, a selection of Chinese teas, and Chinese television channels will be included at co-branded hotels.
The co-branded hotels will also feature a range of new food and beverage options for Chinese-speaking travellers, including the addition of traditional dishes like congee and noodles as well as curated selection of dishes available as part of the daily breakfast service. Guests that pay with Chinese Union pay cards will receive welcome cards, while WeChat Pay and Alipay will be available at the end of 2024 for online payments.
These offerings specifically tailored for the Chinese travellers, will be offered on top of the existing amenities for other international travellers, and communication in English and multiple foreign languages.
Currently nearly 20 hotels across EMEA offer the standard Guan Xin amenity programme to Chinese guests. In addition to the hotel co-branding programme, RHG will extend the Guan Xin amenity programme to other RHG properties in EMEA that wish to opt-in based on the hotels’ guest needs and expectations.
“With foreign visas gradually becoming more accessible and increased international flight routes, we are hoping to see the long-awaited return of outbound Chinese travellers to EMEA continue to grow. We look forward to welcoming more Chinese travellers with our new Guan Xin programme to make them feel right at home,” shared Eric De Neef, executive vice president and chief commercial officer at RHG.