DidaTravel, Visit Oman to boost China outbound to Oman

DidaTravel has signed a memorandum of understanding (MoU) with national travel operator Visit Oman to drive demand from China to Oman.

This announcement was made during ITB Berlin 2024, and will help promote Oman to DidaTravel’s network of 25,000+ travel trade partners in China.

The collaboration will help foster cultural exchange and strengthen ties between China and Oman

The MoU will see DidaTravel offering Visit Oman’s varied portfolio of contracted properties, transfers, and experiences to their extensive B2B network through API integration, while Visit Oman will be able to access DidaTravel’s portfolio of high value, yet hard to reach, Chinese travel trade customers. The two companies will embark on joint marketing initiatives to increase brand awareness and drive travel demand from China to Oman.

Jinyan Li, vice president, global account management at DidaTravel commented that this collaboration “holds immense potential to foster cultural exchange and strengthen ties between our nations”.

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