Malaysia woos European market with Muslim-friendly offerings

The Islamic Tourism Centre (ITC) is on a special Muslim-Friendly Tourism and Hospitality (MFTH) sales mission to Paris, France and London, the UK from February 18 to 25 to explore opportunities for Malaysian tourism industry players in the growing European Muslim tourist market.

The MFTH mission, which is set to tap into the estimated 25.7 million European Muslim population, will see ITC engaging with local travel agents and the Muslim community associations to share the best of Muslim-friendly Malaysia offerings, including MFTH Assurance and Recognition-approved services that also cover accommodation and tourist guides.

Malaysia will participate in the Muslim Travel Show in London after the sales mission; Kuala Lumpur, Malaysia, pictured

Malaysia will also participate in the Muslim Travel Show in London at the end of the mission. All 40,000 expected visitors of the exhibition will have the chance to be acquainted with Malaysia’s varied attractions and services from ITC, Tourism Malaysia, and other partners like Andalusia Travel and Tours, Kurma Getaways Travel Experience, and Nasyrul Quran.

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