Chameleon Strategies and CrescentRating have launched the Asia Pacific Outbound Traveler Handbook 2026, a market intelligence report covering 26 outbound travel markets across Asia-Pacific and the Gulf region.
The publication was unveiled at the Halal in Travel Global Summit in Singapore and is aimed at destination marketers, tourism boards, airlines, tour operators and travel trade professionals seeking insights into changing travel behaviour across key source markets.
The report examines markets including Saudi Arabia, Singapore, Malaysia, Thailand, Vietnam, Indonesia, India, Japan, South Korea, Australia and New Zealand, among others. According to the editors, each chapter focuses on the travel characteristics and demand drivers of a specific market, with the aim of helping destinations better understand evolving traveller preferences.
The launch comes amid continued changes in the global travel environment, including geopolitical developments, airspace disruptions and shifts in consumer behaviour. The report argues that destination strategies increasingly require market-specific insights rather than relying solely on aggregate arrival figures.
One section highlights Saudi Arabia as a growing outbound market, noting longer average international stays and increasing demand for experience-led travel. The report also examines the diversity of Muslim travel markets and the importance of balancing shared faith-based needs with country-specific cultural preferences.
The handbook is accompanied by the launch of AsiaTravelTrends.com, a platform dedicated to Asian outbound travel intelligence, research and market analysis. The platform will host future editions of the report, industry articles and data on outbound travel trends.
Jens Thraenhart, CEO of Chameleon Strategies and co-editor of the report, said: “Tourism posted a post-pandemic record in 2025. In the same season, the corridors, costs, and politics that produced that record were being rewritten underneath it. I call the space between those two realities the Next Tourism Order.”
Fazal Bahardeen, CEO of CrescentRating and co-editor of the report, added: “The shared values, faith-based needs, and core behaviours of Muslim travellers form an incredibly powerful, unifying bond across borders. This collective identity is the absolute foundation of Muslim-friendly travel.”
