Hyatt Hotels Corporation, Hangzhou Trade and Tourism Group (HTTG), and Zhejiang Dragon Hotel Management Group (The Dragon Group) have entered into a strategic cooperation agreement to drive the expansion of hotels under Hyatt’s Independent Collection and select service brands in China.
The agreement will also foster the strategic development of The Dragon Group and its hotel brands.
This collaboration sets the stage for Hyatt to significantly expand its brand footprint throughout China, with the support of HTTG, a leading player with extensive experience in developing upscale hotels in China, and leveraging on The Dragon Group’s profound insights into the Chinese hotel market.
Under the cooperation, Hyatt and The Dragon Group plan to develop more than 60 hotels over the coming decade, the first of which is expected to be a Hyatt Place hotel in Hangzhou. Once affiliated, these hotels will be part of Hyatt’s loyalty programme, World of Hyatt. Guests will be able to earn World of Hyatt points and redeem them for free night awards and access many other benefits at Hyatt locations worldwide.
Stephen Ho, president Greater China and growth, Asia Pacific, Hyatt, commented: “We are pleased to join hands with HTTG and The Dragon Group and expand our franchise growth in Asia Pacific. Hyatt continues to seek innovative ways to develop our hotel portfolio by collaborating with owners and developers who share our values and commitment to expanding our brands in a country with such significant growth potential.”
