Hyatt Hotels Corporation has signed a master franchise agreement with Huanyue International Holdings, a subsidiary of Dossen Group, to develop and operate Hyatt Select hotels in China.
The agreement grants Dossen Group exclusive rights to grow the Hyatt Select brand in the market, combining Hyatt’s global brand platform with Dossen’s local network and operational capabilities.
Hyatt Select is positioned within the group’s Essentials portfolio, offering a streamlined stay experience focused on comfort, convenience and consistency. The brand is designed to cater to travellers seeking reliable, midscale accommodation with modern design and access to the World of Hyatt loyalty programme.
The partnership comes as China’s upper-midscale hotel segment continues to evolve, with demand increasing for internationally recognised brands offering quality and value. The model is also intended to support owners through flexible development options, including new builds and conversions.
The collaboration is expected to support Hyatt’s broader expansion in China, with a focus on scaling the brand across key destinations.
“This collaboration with Dossen Group is a pivotal step forward in our thoughtful growth strategy for China,” said Stephen Ho, president – Greater China and growth, Asia Pacific, Hyatt. “The introduction of the Hyatt Select brand in our Essentials portfolio strengthens our ability to serve a wider range of stay occasions and reinforces our commitment to this priority market.”
Xinhua Cheng, founder, chairman and CEO of Dossen Group added: “Together, we will leverage our complementary strengths to drive high-quality growth of the brand in China.”
