Hyatt Hotels Corporation will debut its Alila brand to Japan with the opening of Alila Sengokuhara Hakone in 2028, developed in partnership with Fujita Corporation.
Located in Sengokuhara within Fuji-Hakone-Izu National Park, the property will offer 60 guestrooms, including 11 suites, each with a private natural hot spring bath.
Designed by Kengo Kuma and Associates, the resort will incorporate the site’s natural terrain and surrounding landscape. Hyatt said the project will emphasise architecture, wellness and local experiences inspired by Hakone’s onsen culture and natural environment.
Facilities will include a restaurant and bar showcasing seasonal local produce, a spa, a yoga deck and a range of destination-based activities designed to connect guests with Hakone’s landscapes, culture and traditions.
Situated near attractions including the Kyoto Imperial Palace and Nijo Castle, Sengokuhara is known for its hot springs, museums, grasslands and views of Mount Kintoki. The area is also recognised for its seasonal pampas grass fields.
The project forms part of Hyatt’s wider expansion strategy in Japan. Hyatt currently operates 22 hotels across nine brands in the country, with Alila becoming its 10th brand in the market.
David Udell, group president, Asia-Pacific, Hyatt, said: “The debut of the Alila brand in Japan will expand travel choices for both domestic and international guests, offering experiences that reflect the brand’s deep connection to culture and the environment.”
Yoji Okumura, president of Fujita Corporation, added: “We are deeply honoured to have the opportunity to welcome Hyatt’s luxury brand, Alila, to Sengokuhara in Hakone, marking the Alila brand’s debut in Japan.”
