Dusit International has launched two new brands, Dusit Collection and Devarana – Dusit Retreats, which will help extend the company’s reach across the globe.
Dusit Collection will focus on the upper upscale and luxury segments, and comprise a curated selection of hotels in iconic destinations ranging from former palaces in historic cities to boutique seaside sanctuaries – anywhere from Asia to the Middle East to Europe and beyond.
Devarana – Dusit Retreats, a reimagining of its former luxury brand, Devarana, will be enhanced to deliver enriching and transformational stay experiences in the ultra-luxury segment, with the aim of delivering bespoke healing experiences at private sanctuaries in exclusive destinations around the globe.
The first property under Devarana – Dusit Retreats is slated to open this October, and Dusit International’s chief operating officer, Gilles Cretallaz, expects multiple Devarana – Dusit Retreats to be signed before the end of the year.
Commenting on the Dusit Collection, Cretallaz said: “This streamlined, cost-effective model has numerous benefits for all stakeholders. Owners immediately gain access to our robust commercial support and seasoned management expertise while maintaining the distinct look and feel of their properties. Most importantly, our guests benefit from new opportunities to forge deep bonds with destinations at distinctive properties steeped in history and character.”
As for Devarana – Dusit Retreats, he shared that there are discussions with potential partners already underway to formalise agreements for properties in Europe, the Middle East, and several locations in China.
“With the introduction of Dusit Collection and Devarana – Dusit Retreats, we are delighted to expand our offerings even further across the lodging spectrum, delivering an entire ecosystem of brands from boutique lifestyle to luxury wellness, all united by our signature Thai-inspired gracious hospitality. With this strong foundation in place, we are well-positioned to energise our future and look forward to many exciting openings to come.”