Dusit International will expand its lifestyle brand, Asai Hotels, in Southern Thailand after signing management agreements for new properties in Hat Yai and Phuket.
Scheduled to open in 2028 and 2029 respectively, Asai Hat Yai and Asai Patong Phuket will strengthen the brand’s domestic presence, targeting travellers seeking locally connected stays at accessible rates.
Asai Hat Yai will be located on Samchai Road in the city centre and comprise 116 guestrooms, an all-day dining restaurant, café and bar, co-working spaces, meeting facilities and a fitness centre. The hotel aims to capitalise on Hat Yai’s position as a commercial and tourism gateway between Thailand and Malaysia.
Asai Patong Phuket will feature about 85 rooms, a ground-floor café and social space, rooftop swimming pool and fitness centre. Located five minutes from Patong Beach, the hotel is designed as a base for travellers looking to explore Phuket beyond its traditional resort offering.
Chanin Donavanik, Group CEO, Dusit International, said: “Today’s travellers are increasingly looking beyond traditional hotel stays. They want places that reflect the character of their destination, provide opportunities for connection, and deliver meaningful experiences without compromising on quality or value.
“Asai Hotels was created with these evolving expectations in mind, and the signing of Asai Hat Yai and Asai Patong Phuket demonstrates our confidence in the long-term potential of Thailand’s lifestyle hospitality segment. Both destinations have their own unique energy and strong growth prospects, and we look forward to introducing hotels that connect guests with the communities, culture, and experiences that make each location special.”
The openings follow the launch of Asai Bangkok Chinatown in 2020, with the brand now operating hotels in Bangkok and Kyoto. Its expansion will continue with Asai Gamuda Cove in Malaysia in 3Q2026, followed by Asai Oslob Cebu in 2027 and Asai Camaya Coast in 2028 in the Philippines.
