The Taiwan Tourism has been elevated from a bureau to an administration from September 15, with the aim of attracting 12 million visitors to Taiwan in 2024.
Former bureau chief Chou Yung-Hui will lead as the administration’s first director-general.
To commemorate this new milestone, a new pre-paid card prize has been added to Taiwan the Lucky Land campaign, which is open to FITs travelling to Taiwan. Participants can win prizes valued at NT$5,000 (US$155) each for use in Taiwan from now to June 30, 2025. The prizes are provided either in the form of a pre-paid (E-ticket) card or a set of accommodation vouchers, and are valid for up to 90 days after issuance. Terms and conditions apply.
The E-ticket options include EasyCard, iPASS or iCash 2.0, which can be used in stores and on public transportation in Taiwan, while the accommodation vouchers can only be used at participating hotels/home-stays.
Eligible travellers need to register on the website one to seven days before their scheduled arrival in Taiwan – they will elect the prize they want to receive if they win and successful registrants will receive a QR code by email. Upon arriving in Taiwan, they will have to scan the QR code and complete the lucky draw to participate in the draw at the arrival hall.
The campaign ends on June 30, 2025 or when all prizes have been issued, whichever is the earliest.
