Wyndham deepens Indonesian presence through Indonesia Hospitality Group

Wyndham Hotels & Resorts has inked three new agreements with Indonesia Hospitality Group that will drive further expansion of the Howard Johnson by Wyndham brand in the country.

This follows an earlier signing with Indonesia Hospitality Group that led to the launch of Howard Johnson by Wyndham Pekalongan in February this year.

Leadership from both Wyndham Hotels & Resorts and Indonesia Hospitality Group celebrate the new signings

In a press statement, Wyndham said the signings “timely” as Indonesia’s tourism and hospitality industries are predicted to grow by US$21.9 billion between 2022 and 2026, as determined by Technavio. Furthermore, these sectors were also noted by Technavio to progress at a CAGR of 11.81 per cent during the forecast period with a six per cent year-over-year growth rate from 2022.

The expanded partnership will result in the opening of Howard Johnson by Wyndham Kota Kedoya Jakarta, Howard Johnson by Wyndham LA Hub South Jakarta, and Howard Johnson by Wyndham Treepark Tangerang.

The brand prides itself on warm and honest guest experiences, offering owners an ideal franchise opportunity to reach travellers seeking mid to upper-midscale accommodation.

Matt Holmes, vice president of business development South East Asia & the Pacific Rim, Wyndham Hotels & Resorts, said: “Indonesia has and always will be an integral market for Wyndham’s Asia-Pacific growth strategy, particularly so with the rapid rise in international and domestic tourism numbers. In deepening our partnership with Indonesia Hospitality Group and tapping on its in-depth understanding of the local market, we are excited to be growing our presence across Indonesia with the Howard Johnson by Wyndham brand offering to achieve greater milestones.”

Nathania Putri Budidjaja, director, Indonesia Hospitality Group, welcomed the partnership, noting that travel demand for Indonesia has surged since the full reopening of borders across Asia-Pacific.

“As such, these are exciting times for Indonesia Hospitality Group as we partner Wyndham Hotels and Resorts to introduce Howard Johnson by Wyndham brand in Indonesia,” Nathania said.

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