Philippine Airlines partners LinkedIn to boost staff learning opportunities

The PAL-LinkedIn partnership was sealed at a recent ceremony at the airlines' headquarters

Philippine Airlines (PAL) has forged a partnership with LinkedIn to boost its new corporate learning space, The PAL Multiversity, and build a high-performance culture for its staff that is anchored on driving customer-centricity, profitability and growth.

The PAL Multiversity is designed to equip the airline’s workforce with vital skills for a fast-changing and competitive business environment, in line with a strategic corporate shift from routine training to holistic talent development.

The PAL-LinkedIn partnership was sealed at a ceremony at the airlines’ headquarters

Through LinkedIn’s intelligent skill-building platform, PAL will offer all employees free access to more than 21,000 expert-led online learning courses, including an estimated 60 new courses per week on some of the most in-demand business, technology, and creative skills.

“The pandemic taught us that we need to be agile. We at Philippine Airlines began our journey of digital transformation by strengthening one of our core assets, our people, through the development of programmes to prepare them for the demands of the future,” said PAL vice president for human capital, Jo-Ann D Maluenda.

“With The PAL Multiversity powered by LinkedIn Learning, we opened up a wealth of opportunities for learning and empowerment, helping us to build a powerhouse team that will take excellence and creativity to a new level.”

Atul Harkisanka, LinkedIn head of growth markets and country manager for the Philippines, stated that “PAL and major airlines around the world are doubling down on their investment to strengthen their workforce agility” as they sought to recover from the impacts of the pandemic.

Harkisanka added that LinkedIn hopes to “help PAL leverage our AI-powered talent attraction, engagement and retention tools and resources, as well as real-time insights of the industry and economy to achieve its business goals”.

Besides skills-building, PAL will have access to comprehensive talent insights and data to help make more informed hiring decisions and develop employer branding to attract strong candidates to save time and generate better leads with smart filters and recommendations for the airline’s crucial hiring decisions. The airline will utilise tools such as LinkedIn Recruiter and LinkedIn Talent Insights.

The partnership also includes advisories on global best practices, support for implementation and enablement, and continuous customer success.

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