Artotel Group continues expanding its portfolio with the opening of Artotel Leguna Magelang, Central Java, last weekend.
With a modern minimalist design combined with artistic elements, this 111-room boutique hotel features an architectural design by Indonesian architect Andra Matin. The project reflects an effort to combine art, design and contemporary lifestyle in Magelang.
Located about two hours’ drive from Yogyakarta, Magelang is a cultural and geographical centre, with Borobudur Temple as a key site. The city is also home to the Indonesian Military Academy (Akmil).
Eduard Rudolf Pangkerego, COO of Artotel Group, stated: “We see Magelang as a destination with a great potential. The presence of this hotel is expected to enrich the tourism landscape while supporting the growth of the local creative economy. (With this hotel), we aim to set a new standard in art-based, design-driven lifestyle stays, as this hotel is designed to be a dynamic living space where design, art, and hospitality converge to create an authentic and memorable experience.”
Inspired by the terraced structure of Borobudur Temple, Andra, known for a clean and modern architectural approach, designed the hotel with a tiered concept in the lobby and gallery areas, creating a gradual spatial sequence. A key feature is an oval atrium that tapers upward from the mezzanine to the rooftop, allowing natural light and ventilation.
Speaking about target markets, Rico Setiawan, general manager of Artotel Leguna Magelang, said the hotel would focus on local communities and stakeholders, including the government sector and creative industries.
Major events – including the Vesak festival, Borobudur International Festival, Borobudur Marathon and Tour de Borobudur – along with regular programming at Akmil, such as graduations, alumni reunions and retreats, generate consistent demand for accommodation.
Geographically positioned between Yogyakarta and Semarang, the capital of Central Java, and amid the trend of “slow living” and experiential tourism that travellers seek, Rico said the hotel could support growth in Central Java’s tourism and lifestyle sectors.
In terms of investment, Henry Gunawan, president director of the owning company Karanganom Sinar Abadi, said the project was the result of a long-standing collaboration between various parties, including support from the local government.
“We want to present a living space, combining local art, character, and design to provide a memorable experience,” he said, adding that he was optimistic the hotel would have a wider impact on the tourism sector and regional economy.
Meanwhile, Chrisatrya Yonas Nusantrawan Bolla, assistant for economy and development at the Magelang City Secretariat, said the hotel has a broader role than accommodation.
“This is not just a hotel. This is part of the pulse of the city, a strategic partner in strengthening the face of Magelang as a humanistic, comfortable, and sustainable service city,” he said, adding that city development does not rely only on physical infrastructure but also on cross-sector collaboration. In that context, Artotel Leguna is expected to contribute to collaboration across services, art and experiences that shape the city’s identity.
Artotel Leguna Magelang offers 111 rooms across 10 categories, ranging from the Studio 25 (25m²) to the Studio 115 (115m²). Facilities include Artspace, a dedicated gallery area, Meetspace with one ballroom for up to 200 guests and three meeting rooms for up to 100 people, as well as an all-day dining restaurant, swimming pool, spa and gym.
